Privacy Policy
This Privacy Policy (“Policy”) explains how Delicate Darling (“we,” “us,” or “our”) collects, uses, stores, shares, and protects the personal information of customers and visitors (“you” or “your”) who access or use our website and related services.
We respect your privacy and are committed to handling your personal information responsibly and securely. By accessing our website, creating an account, placing an order, or using our services, you acknowledge the practices described in this Privacy Policy.
Information We Collect
1.1 Personal Information
We may collect personal information that you voluntarily provide to us when you interact with our website, including:
- Name
- Email address
- Mobile number
- Billing and shipping address
- PIN code
- Account information
- Order and purchase details
- Payment-related information
- Information provided when contacting our customer support team
- Any other information you voluntarily provide through forms or communication with us
Payment information may be processed securely through authorised third-party payment service providers and may not be directly stored by Delicate Darling.
1.2 Usage and Technical Information
When you visit or interact with our website, certain technical and non-personal information may be collected automatically, including:
- IP address
- Browser type
- Device type
- Operating system
- Referring website or source
- Pages viewed
- Date and time of visits
- Website interactions
- Cookies and similar technologies
This information helps us understand how customers use our website and allows us to improve performance, functionality, security, and the overall shopping experience.
How We Use Your Information
2.1 Order Processing and Customer Service
We may use your information to:
- Process and confirm your orders
- Arrange shipping and delivery
- Process payments and refunds
- Provide order and delivery updates
- Manage your account
- Respond to customer enquiries
- Handle returns, cancellations, or other service requests
- Provide customer support
2.2 Improving Our Products and Services
We may use information collected from customers to understand shopping preferences, improve our products and services, enhance website functionality, and provide a better overall customer experience.
2.3 Marketing Communications
Where permitted and with your consent where required, we may send you promotional communications regarding:
- New product launches
- Special offers
- Discounts
- Promotions
- Brand updates
- Other relevant marketing information
You may unsubscribe from promotional communications at any time by using the unsubscribe option provided in our emails or by contacting us directly.
2.4 Security and Fraud Prevention
We may use your information to protect our website, customers, transactions, and business from fraudulent, unauthorised, suspicious, or illegal activity.
2.5 Legal and Regulatory Requirements
We may process or disclose your information when necessary to comply with applicable laws, regulations, court orders, governmental requirements, taxation requirements, or other lawful processes.
Information Sharing and Disclosure
We do not sell your personal information.
However, we may share necessary information with trusted third parties that assist us in operating our business and providing services to you.
3.1 Service Providers
Your information may be shared with service providers such as:
- Payment gateways and payment processors
- Banks and financial institutions
- Courier and logistics partners
- Website hosting and technology providers
- Customer support providers
- Marketing and communication platforms
- Analytics providers
- Professional and business service providers
These parties receive only the information reasonably required to perform their respective services and are expected to handle such information securely.
3.2 Shipping and Delivery Partners
Your name, contact details, shipping address, PIN code, and other necessary order information may be shared with our logistics and delivery partners to fulfil and deliver your order.
3.3 Business Transfers
If Delicate Darling undergoes a merger, acquisition, restructuring, sale, or transfer of all or part of its business or assets, relevant customer information may be transferred as part of that transaction, subject to applicable legal requirements.
3.4 Legal Requirements
We may disclose personal information if required by applicable law, a court order, governmental authority, regulatory authority, or when reasonably necessary to protect the rights, property, security, or safety of Delicate Darling, our customers, or others.
Cookies and Similar Technologies
Our website may use cookies and similar technologies to:
- Keep the website functioning properly
- Remember your preferences
- Maintain shopping cart and login sessions
- Understand website traffic and customer behaviour
- Improve website performance
- Provide relevant advertising and marketing
- Enhance your overall shopping experience
You may manage or disable cookies through your browser settings. However, disabling certain cookies may affect some website features or functionality.
Payment Security
Payments made through our website may be processed through secure third-party payment gateways.
We take reasonable precautions to ensure that payment transactions are handled securely. However, payment gateways and financial institutions may have their own privacy policies, terms, and security practices, which customers are encouraged to review.
Data Security
We take reasonable administrative, technical, and organisational measures to protect your personal information against unauthorised access, misuse, alteration, disclosure, loss, or destruction.
However, no method of internet transmission, electronic communication, or digital storage can be guaranteed to be completely secure. While we take reasonable precautions to safeguard your information, absolute security cannot be guaranteed.
Data Retention
We may retain personal information for as long as reasonably necessary to:
- Fulfil the purposes described in this Policy
- Complete transactions
- Maintain order and business records
- Resolve disputes
- Prevent fraud
- Meet accounting, taxation, or legal obligations
When information is no longer reasonably required, we may delete, anonymise, or securely dispose of it in accordance with applicable requirements.
Third-Party Links and Websites
Our website may contain links to third-party websites, platforms, social media pages, payment services, or other external services.
Delicate Darling is not responsible for the privacy practices, security, content, or policies of third-party websites or services. We recommend reviewing their respective privacy policies before providing personal information.
Children’s Privacy
Our products and services are intended for customers legally permitted to make purchases.
We do not knowingly collect personal information from children in violation of applicable laws. Where parental or guardian consent is legally required for the processing of a child’s personal information, such information should only be provided with appropriate consent.
If we become aware that personal information has been collected from a child without the required consent, we may take reasonable steps to delete or restrict such information.
Your Rights and Choices
Subject to applicable laws, you may have the right to:
- Request access to your personal information
- Request correction or updating of inaccurate information
- Request deletion of certain personal information
- Withdraw previously provided consent where applicable
- Opt out of marketing communications
- Raise concerns regarding the handling of your personal information
To submit a privacy-related request, please contact us at hello@delicatedarling.in.
We may need to verify your identity before processing certain requests.
Changes to This Privacy Policy
Delicate Darling may update this Privacy Policy from time to time to reflect changes in our business practices, services, technology, legal requirements, or other operational needs.
Any revised Privacy Policy will be published on our website with an updated “Last Updated” date.
We encourage customers to review this page periodically to stay informed about how their information is collected, used, and protected.
Contact Us
If you have any questions, concerns, complaints, or requests regarding this Privacy Policy or the handling of your personal information, please contact us:
Delicate Darling
Location: Mumbai, Maharashtra, India
Email: hello@delicatedarling.in
Last Updated: 27.08.2026